Challenge
Designed for today's behaviors
Our design researchers spoke with people who were using, or had used, conventional or self-storage facilities. We wanted to understand the pain points and frustrations during their journey.
After several user experience tests and design iterations, the product evolved into a smooth shopping experience that was comparable to other on-demand apps (e.g., Uber Eats, Gorillas, or Amazon).
Along the way, we realized that some initial customers were skeptical about giving their personal belongings to a carrier that would store them in a warehouse which they did not have access to. To gain enough trust from this user group, we designed a brand identity and communication strategy in line with the leading customer pain points identified in our research. The trust factor was a vital component of the product, brand, and communication strategy.
Designwise, we created a mobile application and company website experience by utilizing our previous assumptions and a consistent design style guide to create a solid and reliable brand across the entire customer funnel (social media, online and offline advertising, marketing website, and mobile application). We started converting the first website visitors into recurring customers through A/B testing and communication experiments in early 2022.